IT SEEMS so ironic: Even when people face the
threat of losing their job, their home, and even their pension, many of
them are still obsessed with getting anything and everything that money
can buy.
Such people are easy targets for advertisers, whose seductive marketing campaigns tell us that we must have a bigger home, a better car, and brand-name clothes. No cash? No problem —buy on credit! For many, the goal is to look well-off even if they are deep in debt.
Of course, sooner or later reality sets in.
“Buying flashy consumer goods on credit in order to look and feel like a
winner is similar to hitting the crack pipe in order to improve your
mood,” says the book The Narcissism Epidemic. “Both are initially cheap and work really well —but only for a very short period of time. In the long term both leave you penniless and depressed.”